Art gilliam memphis
WLOK was the second Memphis radio station to offer programming directed entirely to black audience. As its influence continuously grew, WLOK underwent several changes to meet the demands of an expanding business.
Art gilliam memphis: Art Gilliam. CEO, WLOK-AM ,
The station purchased and moved to a new building at the corner of Talbot and S. Second St in In WLOK changed to its current frequency of Starr Broadcasting later bought the station from the OK group. After and the death of Dr. After a day strike and a series of negotiations that lasted several months, changes were made not only to benefit the programming staff, but also the black community at large.
Furthermore, white ownership came to understand that the all-black programming staff knew more about what their listening audience wanted from a station, and the result was a greater emphasis on getting involved with the community. Jesse Jackson. Art Gilliam, a young, progressive-minded, Yale-educated black businessman bought the station in , making WLOK the first black-owned and the first locally owned radio station in the city of Memphis.